POPIA Compliance Statement

At By The Waters African Trade, we are committed to protecting your personal information in accordance with the Protection of Personal Information Act (POPIA), Act No. 4 of 2013. As an online wine retailer, we understand the importance of safeguarding your data when you browse, shop, or subscribe to our services.

What we collect and why:

• We collect personal details such as your name, contact information, delivery address, and payment details to process orders, and provide a seamless shopping experience.

• If you subscribe to our newsletter or promotions, we may use your email address to send you updates — but only with your consent.

How we protect your data:

• Your personal information is stored securely and only accessed by authorized personnel.

• We do not sell or share your data with third parties unless required by law or with your explicit permission.

Your rights:

• You may request access to your personal information, ask for corrections, or request deletion at any time.

• You can opt out of marketing communications whenever you choose.

Cookies and tracking:

• Our website uses cookies to enhance your browsing experience and help us understand how visitors interact with our site. You can manage your cookie preferences at any time.